An in-depth look at how Mesh helps clients succeed

Project

A sixteen-page, full-color brochure for a Fortune 100 client to launch a major technology initiative: the convergence of personal computers and home entertainment systems.

Goals

• Introduce digital home technologies and their benefits.

• Provide primary market education about this rapidly expanding market.

• Effectively communicate the expanding opportunities in this market to engineers and managers within third-party developer organizations.

Challenges

• The thrust and scope of the digital home initiative was fluid through much of the project, making the strategic planning and writing phases particularly challenging.

• The audience consisted of a mix of highly-technical and non-technical readers.

Solution

Mesh Communications Group provided an end-to-end solution, including strategic planning, writing, editing, graphic design, layout, print production and overall project management.

Balancing the presentation of the marketing and technical topics in one brochure that would reach a diverse audience was essential. Interweaving the topics allowed us to highlight the relationship between marketing benefits and technological advantages throughout the piece.

Results

Mesh met the challenges and produced a brochure that clearly articulated the benefits of the technologies without alienating highly technical or non-technical readers.