Some things are all too common with
communications projects and agencies

1. Who am I talking to? vs. All-access pass.

Common. Some agencies play a shell game with their ideas and their responsibility, forcing you to bounce from account executive to writer and back again looking for answers.

Uncommon. Your main contact at Mesh is an agency principal who has the authority to not only answer your questions, but to make requested changes as well. The buck comes to a screeching halt with one person who is your main contact throughout your project.

2. Cliff Notes vs. Comprehension.

Common. You spend hours teaching glassy-eyed agency reps the basic vocabulary of your industry. They come back with sports metaphors.

Uncommon. Mesh team members sit down with you and help distill your message and key attributes to a clear, concise piece of communication. We don’t have to learn the lexicon, because over the last decade and a half, we’ve helped it evolve.

3. The “small audience” issue vs.
The “we learned this already” approach.

Common. Your company is rolling out a high-tech product that will revolutionize miniaturization technologies for wireless communication. Problem is, only .005% of the target population understands the benefits. And on top of this, the marketing materials, training and documentation are unclear and ineffective.

Uncommon. Mesh starts from a point of technology experience. And experience means being able to understand arcane technical issues, and being able to competently communicate with your audience so they not only see the features, but understand their benefits.

4. My kingdom for a writer who can talk to
my engineers! vs. We get it.

Common. Lack of expertise and not knowing the audience are, sadly, two popular traits in technical communicators and instructional designers who serve tech industries.

Uncommon. A little knowledge is dangerous.
That’s why we have a lot.
At Mesh Communications, our years of experience at the forefront of several tech industries means that we can say what you mean.

5. Why doesn’t my agency’s team work like
a team? vs. Boy, they work well together!

Common. Packs of individuals with disparate goals and varied styles of working can collectively bungle projects of any size.

Uncommon. Mesh Communications is built around experience and relationships. Frequent interfacing and years of working together mean that we work as a cohesive unit, anticipating needs, rather than reacting to them.

6. Why can’t my vendors bring me solutions,
not problems? vs. Speed bumps test the suspension.

Common. You carve time out of your schedule to review a first draft from your agency only to discover it’s not what you asked for. The structure is unclear and the information is way off target. Your account executive only skimmed the draft before it was presented to you and didn’t catch the problems. The final deadline is a week away.

Uncommon. Mesh has a true partnership with clients. We bring innovative solutions, proven processes and a level of expertise to your projects that give you uncommon peace of mind. When a challenge comes along, we know that solving it in an innovative way reflects well on all of us. We know that by examining new possibilities, we all become stronger.

7. The low-ball bid. vs. The honest bid.

Common.You’re managing a large project on a tight deadline, in support of a new product launch.

The estimates for your RFP are all over the map. Pressured to save money, you select the second lowest-bid. They seem safe, and after all, they are 20% below the next estimate.

The project goes smoothly at first.

Then, a few weeks in, the account manager informs you of a budget problem. It seems they significantly underestimated the writing and editing tasks.

You find yourself choosing from some unpleasant options:

• Bite the bullet, take the hit with your manager, and find a way to increase the budget.

• Restructure the project with fewer or lower-quality deliverables and hope for the best in meeting the project objectives.

Uncommon. At Mesh, we can assure you of two things. First, we aren’t likely to be the lowest bid on your project. Second, we will provide the best value.

Here’s how you’ll know: our proposals are meticulously detailed and show a thorough understanding of your project and the process it will take to meet your goals and objectives. You’ll also see the expertise and experience of the team that will work on your project.

Changes in scope and estimate are rare for our projects because of the work we put in up front to assess and understand your needs. When a change is required, we present a range of solutions with your project objectives and budget in mind.